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A Pro Designer Shares the Psychology of Font Choices [Infographic]

Did you ever think that the font type you choose for your logo could say something about you and your business? Or that it could convey your message in a certain light? Today’s infographic covers the...

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How to Use Colors for More Effective Landing Pages

We all know that colors play a large role in our marketing efforts, but have you ever taken a closer look at how color may be affecting your bottom line? Believe it or not, color has a powerful...

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How To Apply Psychological Principles To Boost Your Conversion Rate

Conversion optimization is about increasing the likelihood that a user will perform an action you wish them to take. Your user needs to make a decision, and you wish to influence this decision....

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2 Psychological Conversion Triggers You Should Be Using To Increase Your Revenue

Conversions are all about psychology. There are multiple emotions that pull at us throughout the buying cycle. Some may be affected by price, by value, or by quality. Some, on the other hand, are the...

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Raise Prices AND Conversions: Here’s How

I came across this story when I read Robert Cialdini’s book, Influence. If you haven’t read it, you should drop everything and go get the book. It’s a fantastic marketing resource. Anyway, the book...

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Addicted to Your Brand: 4 Ways to Build a Cult Following

On September 1, 2014, a young couple from Jackson, Mississippi, traveled all the way to New York City to the Apple store on Fifth Avenue. They wanted to buy Apple’s latest iPhone, the iPhone 6. The...

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